Security Issue in Internet Marketing
As internet is publicly used, it can help to widen the market through nations. By using internet marketing, both consumers and companies do enjoy a lot of privileges. At the same time, there are also risks that both sides have to take. It is a huge obstacle in preventing hackers, who is infamous as an online thief to take away your personal details. Therefore, security will be the main concerns of internet marketing.
For consumers, there is nothing more dangerous to expose your personal information online. A lot of cases are happening beyond consumer’s awareness. When consumers are having any kind of business trades, there will be certain information required, for instance, name, phone number, passport number and credit card numbers. The levels of damage may be varied. The lightest drawback could be some annoying phone calls or strange email. Some of the victims may only lose some online credit. The more serious case could rise up to the misuse on committing crime or even worse. There are more than thousand cases are happening everyday all over the world. In order to prevent any unnecessary problem, a lot of people are using fake or fault personal details. The selling volume on e- commerce market has significantly declined due to this issue. Their faiths on buying online products have dropped recently.
The other worry of e-buying is consumers sometimes may receive wrong delivery or parcel. It does bring a lot of inconvenience. Furthermore, not only consumers but also companies are facing the same attack. Compare to consumers, a lot of corporations may suffer more serious and permanent consequences. According to recent research, more and more absurd cases are found out. Many websites are sharing and selling customers personal information to each others. Thus, plenty of new protections and internet securities are inventing to save the risk. Many companies label themselves by putting the privacy of consumers as the frontline. A lot of solutions are carried out to rescue this situation.
After all, technology is a double edge. It can make our lives easier and more interesting. Otherwise, it also can be misused as a strong weapon for bad purposes.