We have been developing marketplaces since 2018 and follow Western trends in this direction. We present a translation of an analytical article from Gartner. Which will be useful for anyone thinking about developing their own marketplace. In this article, we will talk about how e-commerce leaders can use marketplaces to gain various advantages in their business. Attracting third-party sellers, expanding their offer and stimulating growth with ecommerce web design dubai.
According to Gartner analysts, by 2023, 15% of medium and large eCommerce companies will deploy their own marketplaces. Thereby creating a completely new digital ecosystem. By 2023, more than 70% of marketplaces will serve B2B clients.
Main Marketplaces problems
Often, ecommerce website development dubai, striving to improve the quality of customer service. Find that they have to attract many partner organizations to increase pricing transparency and find a common language with customers.
Traditionally, trading companies are involved in linear sales directly to the end customer. However, sooner or later they understand that it is necessary to scale the business and use a platform for this purpose that allows interacting with a large number of partners simultaneously.
Not always companies have sufficient potential to independently develop new technical and operational capabilities to launch a new product or business model.
Recommendations Marketplaces
Find out the goals of the company’s digital development and analyze what benefits the creation of a marketplace will bring. Such benefits can be: increased efficiency, reduced costs, business expansion, improved customer service, etc.
Develop a strategy for the development of a corporate marketplaces taking into account additional new features. Services and interaction with ecommerce website dubai in various fields.
Try to find the most suitable partners for launching the platform. Determine the model of its future monetization and the operational processes necessary for launching the site. Select the best technical tools, as well as educational and training programs for partners and customers.
It is desirable that the top management and/or the head of your company participate in the work.
Introduction
Online trading platforms are digital platforms where offers from different sellers are posted. In the traditional model, the marketplaces acts as an organization that manages the trading platform. And can both sell its own goods and services and provide services to third-party sellers.
Online marketplaces operators manage the seller’s offers on the platform, work with their price lists. Provide the tools necessary for online trading to manage orders. Sales and financial transactions, and also help establish feedback with customers. Inventory management capabilities depend on the platform. They can be zero when the operator acts on behalf of the seller in all aspects of trade based on a distribution agreement. Or, on the contrary, the management of the store can be completely shifted to the shoulders of the seller. From technical to operational aspects.
For example, Amazon, Walmart and JD.com receive a significant share of their income through distribution. And Tmall and eBay partners independently manage all operations of their stores. There is another type of platform that is created by organizations that are not engaged in eCommerce in the traditional sense of the word. However, for various reasons, they are thinking about selling goods and services from third-party sellers.
This is especially relevant in a pandemic, when a company cannot engage in traditional activities. A typical example is an air carrier. The task of a corporate marketplaces in this case is to expand the range of products through third-party offers.
